Retail analytics :
Cox, Emmett, 1957-
Retail analytics : the secret weapon / Emmett Cox. - Hoboken, N.J. : Wiley, ©2012. - 1 online resource (xii, 164 pages) : illustrations. - Wiley & SAS business series . - Wiley and SAS business series. .
Includes index.
Includes bibliographical references and index.
Cover; Series page; Title page; Copyright page; Preface; Acknowledgments; Chapter 1: Retailing Analytics: An Introduction; RETAILER GOODWILL; THE INSIDE SCOOP: RETAIL POWER BROKERS; RETAIL ORGANIZATION; COMMUNICATING TO THE RETAIL ORGANIZATION; POINT OF SALE VERSUS MARKET BASKET DATA; DATA IS GOLD; DATA AS REVENUE: THE PRICE OF RETAIL DATA; Chapter 2: Retail and Data Analytics; HARD-CORE DATA TERMS: NOW WE'RE TALKING ABOUT THE FUN STUFF; MARKET BASKET; DATA STORAGE 101; DATA WITHOUT USE IS OVERHEAD; CASE STUDIES AND PRACTICAL EXAMPLES OF DATA-RELATED RETAIL PROJECTS.
"Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail basics and organization structures to common retail database designs. Numerous cases studies and examples are given throughout. In addition, within each chapter the importance of analytics and data is examined"--Provided by publisher.
9781118148358 1118148355 9781118148327 1118148320 9781118148341 1118148347 9781119205340 1119205344
EB00066401 Recorded Books
A9E42723-9C18-4F5D-AA95-52957E4FBE44 OverDrive, Inc. http://www.overdrive.com
Retail trade.
Retail trade--Statistics.
Retail trade--Case studies.
BUSINESS & ECONOMICS--Industries--Retailing.
Retail trade.
Electronic books.
Case studies.
Statistics.
HF5429 / .C683 2012eb
658.8/7
Retail analytics : the secret weapon / Emmett Cox. - Hoboken, N.J. : Wiley, ©2012. - 1 online resource (xii, 164 pages) : illustrations. - Wiley & SAS business series . - Wiley and SAS business series. .
Includes index.
Includes bibliographical references and index.
Cover; Series page; Title page; Copyright page; Preface; Acknowledgments; Chapter 1: Retailing Analytics: An Introduction; RETAILER GOODWILL; THE INSIDE SCOOP: RETAIL POWER BROKERS; RETAIL ORGANIZATION; COMMUNICATING TO THE RETAIL ORGANIZATION; POINT OF SALE VERSUS MARKET BASKET DATA; DATA IS GOLD; DATA AS REVENUE: THE PRICE OF RETAIL DATA; Chapter 2: Retail and Data Analytics; HARD-CORE DATA TERMS: NOW WE'RE TALKING ABOUT THE FUN STUFF; MARKET BASKET; DATA STORAGE 101; DATA WITHOUT USE IS OVERHEAD; CASE STUDIES AND PRACTICAL EXAMPLES OF DATA-RELATED RETAIL PROJECTS.
"Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail basics and organization structures to common retail database designs. Numerous cases studies and examples are given throughout. In addition, within each chapter the importance of analytics and data is examined"--Provided by publisher.
9781118148358 1118148355 9781118148327 1118148320 9781118148341 1118148347 9781119205340 1119205344
EB00066401 Recorded Books
A9E42723-9C18-4F5D-AA95-52957E4FBE44 OverDrive, Inc. http://www.overdrive.com
Retail trade.
Retail trade--Statistics.
Retail trade--Case studies.
BUSINESS & ECONOMICS--Industries--Retailing.
Retail trade.
Electronic books.
Case studies.
Statistics.
HF5429 / .C683 2012eb
658.8/7
