Rekabetçi başarı: markalaşma nasıl değer katar? (Record no. 100558)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01226nmm a2200361 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm000660924 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TR-IsHL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210628085720.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131226s2011 tu tur |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cn |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786055467067 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 660924 |
| -- | (N$T) |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 |
| Item number | .D38 2011 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043000 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | DAV 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Davis, A. John |
| 245 10 - TITLE STATEMENT | |
| Title | Rekabetçi başarı: markalaşma nasıl değer katar? |
| Medium | [electronic resource] / |
| Statement of responsibility, etc. | A. John Davis ; çev. Taner Karagüzel ; haz. Bülent Fidan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | İstanbul : |
| Name of publisher, distributor, etc. | İstanbul Ticaret Odası, |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 533 p. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Ekonomi ve Finans |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Economics and Finance |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Markalaşma (pazarlama) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Markalı ürünler |
| General subdivision | Yönetim |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Management |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS / Marketing / General |
| Source of heading or term | bisacsh |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Karagüzel, Taner |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fidan, Bülent |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Hiperlink (Firm) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | EBSCOhost |
| Uniform Resource Identifier | <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e011xww&AN=660924">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e011xww&AN=660924</a> |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 660924 |
No items available.
