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Sutherland, Fraser

Bir marka adı yaratmak [electronic resource] / Fraser Sutherland ; çev. Uğur Mehter ; haz. Bülent Fidan - 1. bs. - İstanbul : İstanbul Ticaret Odası, 2011 - 334 p.

ISBN: 9786055467043

Subjects--Topical Terms:
Ekonomi ve Finans
Economics and Finance
Markalaşma (Pazarlama)
Branding (Marketing)
Markalı Ürünler
Brand name products
BUSINESS & ECONOMICS / Marketing / General

Index Terms--Genre/Form:
Electronic books

LC Class. No.: HD69.B7 / S88 2011

Dewey Class. No.: 658.827 / SUT 2011