Bir marka adı yaratmak (Record no. 93941)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01193nmm a2200373 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm000580789 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TR-IsHL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210628084835.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130705s2011 tu tur |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cn |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786055467043 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 580789 |
| -- | (N$T) |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | S88 2011 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043000 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | SUT 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sutherland, Fraser |
| 245 10 - TITLE STATEMENT | |
| Title | Bir marka adı yaratmak |
| Medium | [electronic resource] / |
| Statement of responsibility, etc. | Fraser Sutherland ; çev. Uğur Mehter ; haz. Bülent Fidan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1. bs. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | İstanbul : |
| Name of publisher, distributor, etc. | İstanbul Ticaret Odası, |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 334 p. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Ekonomi ve Finans |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Economics and Finance |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Markalaşma (Pazarlama) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Markalı Ürünler |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS / Marketing / General |
| Source of heading or term | bisacsh |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mehter, Uğur |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fidan, Bülent |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Hiperlink (Firm) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | EBSCOhost |
| Uniform Resource Identifier | <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e011xww&AN=580789">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e011xww&AN=580789</a> |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 580789 |
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